Data is the backbone of success for all asset managers. Those who lack data governance policies are at a high risk of facing data breaches, privacy violations, and misuse, each risk capable of deteriorating a firm. Beyond immediate repercussions, longer-term risks can damage the firm’s reputation and can lead to a potential loss of investors. The need for having an effective data governance framework is not merely a choice, but rather an indispensable strategy. Data governance empowers asset managers to uphold data quality, navigate risk threats, and exceed regulatory requirements, all necessary for a robust organization in today’s market.

Data Governance Overview

At its core, data governance is the systematic approach to managing data assets within an organization. The structured framework encompasses policies, processes, and controls to ensure data issues are accurately defined, resolved, and audited to meet the firm’s overall strategy and business goals. By establishing clear lines of data ownership, defining meticulous standards, and rigorously upholding data integrity, data becomes a pathway for organizational growth. In data-dependent industries such as asset management, a robust data governance strategy is not merely an option, but rather a fundamental necessity.

Data governance in asset management firms promotes cross-departmental collaboration, ensuring that data is coordinated and consistent and that all parties are aligned on data understandings and goals. Data within the organization becomes easily accessible and increases accountability, productivity, and trust within the organization. Firms that focus on having a robust data governance framework can better leverage their firm data as an asset, enabling them to improve decision-making and gain a competitive advantage.

Data Governance Amongst Asset Managers

Data governance amongst asset managers is vital due to the complex nature of their business operations, stemming across the trading, operations, IT, compliance, risk, and other firm departments. In the United States, data quality issues cost $3.1 trillion per year across the board (Webinar Care). Furthermore, low data quality and availability can cause employees to spend 36% of their time on non-value-added tasks in Finance (McKinsey & Company). 55% of asset managers have already recognized the benefits of data governance and have taken initiatives to enhance data governance and quality within their organizations (Accenture). Having a dedicated data governance team not only increases data quality but also increases data confidence by 42%. (Webinar Care)

It is crucial for asset managers to recognize the benefits of data governance and focus on it. A lack of focus is costing firms money and decreasing their employees’ productivity. In an industry where it is imperative that each resource is provided with the tools they need in an effective manner, the lack of data governance policies limits this. Not only does a lack of data governance hurt an asset management firm internally, but it also negates its ability to compete within the market. Front-office investment analysis slows down, middle, and back offices face operational delays, and investor data becomes vulnerable. This cannot only have an impact on the firm’s rate of return, but it can also lead to increased regulatory risk and a loss in investor trust.

High-Level Data Governance Framework

Implementing a data governance framework as an asset manager can seem daunting at first; however, following a well-structured and adaptable general framework can make the process seamless and effective. FinServ’s general framework incorporates key learning from previous clients and ensures a comprehensive approach to kick-starting the data governance initiative.

Conclusion & Suggested Next Steps

Successfully implementing a data governance framework can be challenging for many alternative asset management firms, as there is a need for an objective framework and subject matter expertise. Recognizing, documenting, and strategically resolving key data issues are critical to a firm’s success. Not only does this increase the operational efficiencies within the firm, but it also provides the firm with a competitive advantage. Asset managers can engage with subject matter experts to gather insights into implementing a data governance framework properly, but they must still have the know-how to ensure proper implementation for their firm.

FinServ has experience researching, developing, and working with clients on their custom-driven data governance requirements. We have extensive knowledge of the different data types, workflows, and processes that exist among leading asset management firms. Our methodologies and frameworks allow us to provide objective and high-quality solutions for our client’s data governance issues. Our technical skillsets and comprehensive project management model ensure the proper resolution of data governance issues. FinServ can help kick-start, support, or lead your unique firm through its complex data governance projects.

To learn more about how we can help and our services, contact info@finservconsulting.com or (646) 603-3799.

Private equity firms and hedge funds of all sizes should leverage customer relationship management (CRM) software to drive fundraising, maintain investment pipelines, and establish seamless operational processes. Salesforce is the leading and best CRM platform to help you achieve these goals. Each organization that uses Salesforce has its own instance that can be customized in powerful ways to meet its investor relations and operational requirements. Because of Salesforce’s customizable nature, specialized skill sets are required to get the most out of the application. This means that the firm’s size will dictate the resources required to ensure its Salesforce instance is utilized to its full potential.

As smaller firms grow their assets under management (AUM), it often finds that Salesforce will require more customization to meet its growing needs. Additionally, the administrative burden of managing users, data, and the user interface will grow beyond what most small firms can provide without a dedicated Salesforce resource. These firms then find themselves at a crossroads. Do they assemble a team internally to maintain the system, or do they engage with a managed service provider?

This article details the pros and cons of both options and outlines how FinServ’s Salesforce managed service can immediately benefit growing firms.

How to Know When You Are at The Crossroads

A few key indicators often arise when a firm has outgrown its current Salesforce administration process. The factors listed below highlight the most common reasons that firms need to reevaluate their current approach.

Data and Reporting Gaps – Salesforce has a powerful, user-friendly reporting engine that is relatively easy to leverage to gain huge benefits and invaluable business insights. However, the way that your Salesforce data is set up and organized will dictate how much value you will get from your reports. Therefore, it is critical that when first designing your system, you have a specialist who understands alternative investment data as well as Salesforce data modeling. Leveraging a managed service provider like FinServ, a Salesforce partner specializing in alternative asset management, ensures your success at this critical step.

Administrative Burden – New user creation, access management, user deactivation, and user profile customization are just a few of the day-to-day tasks that need to be carried out. Salesforce has one of the most powerful security models in the software marketplace. It allows you to ensure users only have access to the data they require while ensuring compliance with all regulatory agencies. However, with this power comes a level of complexity that requires someone who has been trained in Salesforce’s security model. Trying to use an internal team member without the proper training and expertise could be costly, not just because of compliance issues but also because of the amount of time they will spend trying to configure the system. Using a Salesforce-certified administrator will help to ease this burden at a reasonable cost.

Automating Key Business Processes – Salesforce has an incredibly powerful workflow engine called Flow, which can be used to automate your most important business processes. However, setting up the automation requires specific Salesforce skills and some development-level expertise. In addition, FinServ consultants have the advantage of seeing many other private equity and hedge funds and knowing how they have automated their key business processes. Leveraging best-in-class solutions provides priceless benefits to your firm.

Lack of Integrations – Often internal firm resources will not be aware of other 3^rd party applications available through the Salesforce App Exchange that can quickly and easily enhance the power of the Salesforce instance. Since your managed service provider is a Salesforce Partner who spends their time making sure they are up on the best solutions in the Salesforce environment, they are in the best position to recommend cost-effective 3^rd party applications to integrate with your Salesforce environment.  Integrations with commonly used generic systems like SharePoint Online, or industry systems like Preqin are critical to ensuring your Salesforce instance is operating in the most efficient way possible. If your firm’s Salesforce instance lacks key integrations, engaging a managed service provider like FinServ will provide an immediate benefit.

What Does a Salesforce Managed Service Provide?

In order to compare a managed service provider to in-house resources, the scope of the provider’s services must be outlined. A Salesforce-managed service provider will generally perform the tasks listed below:

While many firms without dedicated Salesforce resources can handle their account maintenance and some aspects of their system configuration in-house, most do not have the expertise to deal with the other aspects included in a managed service agreement. Some of the largest firms may choose to hire a dedicated Salesforce resource or build out an entire team. However, hiring dedicated resources is not always a feasible option for firms that are growing rapidly from small to mid-sized. This is the most common scenario in which FinServ’s Salesforce-managed services can provide an immediate benefit.

Overview of Managed Services Compared to In-House

The table below analyzes utilizing a managed services partner compared to developing an in-house team to maintain your Salesforce instance. These are all factors to consider when surveying your potential options.

Conclusion

Recognizing when a lack of proper resources is limiting your alternative investment fund is critical. Once the firm has come to this realization, the next step is to engage a managed service provider or build a proper in-house team. Compared to hiring an in-house team, managed service providers will almost always generate a more immediate benefit for small and mid-sized firms. These benefits include a reduction of administrative burden, access to a wider breadth of Salesforce expertise, and the implementation of key industry benchmarks. Additionally, engaging a managed service provider is more cost-effective and allows for greater scalability. Growing firms will have their service grow along with them, which reduces wasteful spending and potential resource chokepoints.

FinServ Consulting is an experienced Salesforce partner and managed service provider who is always available to help growing firms identify their best path forward for Salesforce administration.

To successfully address these complex challenges, investment firms are actively searching for trustworthy and reputable partners with in-depth expertise in post-trade execution. These partners have the ability to seamlessly navigate the intricate network of transactions and provide unwavering assurance to clients in their post-trade activities. 

This blog explores the intricate landscape of trade confirmation and settlement, unravelling the six pivotal steps underpinning these essential processes. Our aim is to demystify the intricacies and shed light on the crucial stages that culminate in the seamless execution of trades within the financial realm. 

Key Stakeholders in the Trade Settlement Lifecycle 

Navigating Trade Settlement Complexities 

Although the trade settlement process aims for efficiency, its complexity arises from various factors. Let’s delve into some of these intricacies and examine why clients frequently rely on external institutions (such as custodian banks and clearinghouses) for assistance in trade settlement: 

• Regulatory requirements: Different geographical regions and financial markets adhere to distinct regulatory frameworks for trade settlement. Complying with these regulations adds intricacies that require specialized expertise to navigate effectively.  
• International transactions: Cross-border deals introduce additional complexities related to foreign exchange dynamics, tax implications, and adherence to global legal regulations. 
• Trade volume and frequency: Institutional investors and traders often handle a high volume of trades. Managing settlement for such a large volume of transactions can be time-consuming and prone to errors. 
• Trade types and instruments: Financial markets host a variety of trade types and instruments, including equities, bonds, derivatives, and more. Each instrument’s settlement process possesses unique characteristics, contributing to overall complexities.
• Time sensitivity: Timely settlements are crucial to prevent trade failures or penalties. Ensuring all parties meet deadlines requires efficient communication and execution. 
• Risk management: Trade settlement involves counterparty, operational, and market risks. Inadequate risk management could lead to financial losses. 

In response to these challenges, investment firms are actively seeking reliable and proficient partners who can confidently manage post-trade execution activities. This is where expert consulting firms come to the forefront, offering comprehensive trade settlement services tailored to the unique requirements of investment firms. 

These firms understand the pivotal nature of the settlement process and the financial and reputational consequences of errors. With a team of experienced professionals, cutting-edge technology, and a profound grasp of the financial sector, these firms are well-prepared to handle the complexities and intricacies of trade settlement. Through meticulous attention to detail and stringent quality control, they ensure accurate and efficient processing of each trade, mitigating the risk of errors and reducing potential losses for clients. 

Conclusion: 

Trade settlement facilitators play a pivotal role in aiding clients with their trade settlement needs. These facilitators offer an array of services aimed at streamlining and speeding up executing and finalizing trade transactions. Their services typically encompass trade matching, clearance, and settlement. Harnessing cutting-edge technologies and established networks guarantees accuracy, transparency, and security in trade settlements. Clients reap the benefits of minimized operational risks and expedited error-free settlement cycles. Moreover, these facilitators provide valuable insights and reporting, empowering clients to make informed decisions and optimize their trade activities. 

Hedge funds strive to attain strong investor returns through varied investment approaches. They must establish structured fund management, compliance, and reporting systems to accomplish this goal. This is crucial to satisfy investor demands, maintain competitiveness, mitigate risks, adhere to regulations, uphold transparency, improve efficiency, and prevent regulatory issues.  

Efficient middle and back-office operations play a critical role in ensuring seamless operations of the fund, and adherence to regulations, resulting in the generation of accurate and reliable reporting. Systematic middle and back-office operations form the backbone of a well-structured and successful hedge fund by managing the operational aspects that underpin the fund’s activities. 

Fund managers understand that it can be difficult to support and scale their operations team; instead, they are moving to outsourced providers to satisfy critical requirements.  The right Managed Services Partner will streamline their middle and back-office operations, allowing them to focus on core business activities and capitalize on service level agreements, which include expanded coverage across multiple time zones.   

This article explains the advantages of outsourcing middle and back-office functions and how it enables fund managers to enhance their operational efficiency and competitiveness in the market. 

Expert Middle & Back Office Support 

Outsourcing middle and back-office operations provides hedge funds with the benefit of utilizing a team of skilled professionals equipped with specialized knowledge. By harnessing this expertise, fund managers streamline their processes, improve productivity, and enhance risk management practices. 

• Optimizing Hedge Fund Efficiency – Hedge funds employ diverse investment strategies to achieve returns surpassing traditional market benchmarks and align with investor expectations. However, the intricate nature of middle and back-office operations can strain a fund’s resources and time, because it requires meticulous attention to tasks such as trade execution, risk assessment, and regulatory compliance. The shift in focus from operational tasks to more investment-focused tasks allows fund managers to make more informed decisions, adapt quickly to market changes, and seize lucrative opportunities.
• Adaptability – Partnering with a service provider with diverse asset class and accounting expertise equips hedge funds for swift adaptation to market shifts and strategies. This seamless flexibility facilitates scaling in trading new asset classes, bolstering the fund’s ability to navigate market fluctuations and make informed decision-making confidently. Fund managers gain reassurance that their daily middle and back-office operations remain unaffected by altering strategies and trade volumes. Expert service providers adeptly accommodate changes, minimizing implementation time and managing the learning curve effectively.
• Advisory – Choosing the right managed service provider is of utmost importance. A reliable service provider surpasses the responsibility of guaranteeing precise daily middle-office and back-office activities. They proactively collaborate with fund managers to enhance workflows and provide advisory support. This approach involves identifying challenges and offering tailored solutions, like incorporating automated swap settlement and reconciliation processes. This is supported by implementing complex tasks like reconciling performance and financing interest against broker files; and adapting tax lot reconciliations to align with specific client preferences, ensuring accurate Profit and Loss (P&L) and General Ledger Providers play a crucial role in delivering valuable expertise and encouraging the adoption of best practices among their clients. This is achieved through a structured series of workflow assessments that are designed to enhance the efficiency and effectiveness of their client’s operations. The provider’s commitment transcends contractual obligations, validating the decision to outsource by delivering extra value. Such dedication reinforces the partnership and cultivates a successful, efficient, and productive relationship with the hedge fund.
• Utilizing Time-Zone Difference – Asset managers collaborating with overseas outsourcing partners gain access to a dedicated and efficient support team available around the clock, spanning pre-market and early trading hours. The time zone disparity enables hedge funds to receive continuous support and real-time aid, even during their non-working hours. With a local presence in the US office, clients enjoy 24/5 coverage. Moreover, the US-based team collaborates closely with fund managers and operations heads, directly streamlining workflows and executing new strategies. This setup ensures rapid issue resolution and seamless operations, minimizing downtime and maximizing productivity. The presence of a dedicated support team empowers hedge funds to tackle operational challenges and sustain uninterrupted functionality. This dynamic contributes to their overall success and competitiveness within the market. 
• Customization and Scalability – It is imperative that outsourcing partners recognize the distinctiveness of each hedge fund and understand the importance of catering to their unique requirements. Consequently, the right partner will offer tailored solutions to accommodate individual needs. This necessitates that the outsourced partners possess functional expertise and a technical understanding of the client’s preferred systems and technology. Customization may include curated portfolio reporting, specialized tax lot services, portfolio re-balancing, manual journal entry setups, handling swap and borrow financing adjustments, and other ad-hoc requirements unique to the fund’s operations. This level of personalized service ensures that the outsourcing partner can efficiently address the fund’s individual demands, providing comprehensive and bespoke support that enhances operational efficiency and accuracy. The ability to cater to such diverse and specific requirements further validates the value of outsourcing for hedge funds seeking a highly adaptable and dedicated partner. 
• Risk Mitigation & Better Governance – Efficient outsourcing partners play a pivotal role in assisting hedge funds to navigate risks and enhance governance practices expertly. Their valuable service involves adeptly managing and mitigating operational risks while meticulously monitoring Net Asset Value (NAV) and discrepancies stemming from Fund Administrators’ inputs. This comprehensive process encompasses tasks like calculating dividends, swap accruals, and other non-trading calculations, alongside routine daily and month-end checks. The primary goal is to swiftly identify and rectify potential errors, thus minimizing the chances of financial complexities or regulatory issues emerging during audits. This consistent dedication to compliance and regulatory standards nurtures a deep sense of confidence within hedge funds, highlighting the integrity and professionalism that characterize their partners’ operational approaches. 

FinServ Consulting’s Role in the Middle and Back Office Industry 

FinServ Consulting’s managed services team provides efficient trade, cash, and position reconciliations, allowing front office and operations teams access to reliable, updated, and error-free information.  Accurate positions and NAV data allow portfolio managers and traders to confidently focus on order generation, including sizing and position allocations. 

In addition, our service offering includes daily P&L checks, tax lot reporting, swap financing and dividend accrual assistance, hands-on systems entries, and overall guidance with the goal of ensuring efficient month and quarter-end accounting closes.   Any discrepancies or differences with fund administrators, prime brokers, and other counterparties are resolved quickly and remediated in real-time.   

FinServ Consulting places significant emphasis on five critical service areas, enabling the delivery of quality reconciliations and back-office reporting. This is achievable due to FinServ’s extensive expertise in various aspects of hedge fund operations and a deep understanding of systems and technology. 

Conclusion

Outsourcing middle and back-office operations offers hedge funds a strategic advantage by allowing them to focus on their core business, access to specialized expertise, utilize time zone differences for non-working hours support, receive prompt responses, and benefit from tailored solutions. It enhances risk management practices, improves operational efficiency, and ensures better governance, ultimately supporting hedge funds in their pursuit of excellence in the highly competitive financial landscape. 

Private Equity (PE) firms’ operational efficiency is critical in determining their success, especially against shifting market conditions. PE firms typically have complex inter-departmental processes managed through Excel spreadsheets, email communications, and other disparate applications. While Excel and Outlook are essential tools, an Enterprise Task Management system is far more effective in organizing tasks, providing a centralized place to see the status of critical path items, and creating an optimal Private Equity foundation for your overall success.  

FinServ has spent 18 years working with our clients to enhance their business processes. In the past few years, we have focused on assisting our Private Equity clients in Private Equity in leveraging task management software to address some critical areas of their operations. From this experience, we have gained great insight into how a PE firm’s internal operations can be classified into six main stages and how task management tools can optimize their operations on a day-to-day basis: 

Through our work with several Private Equity clients, we have found that the success of implementing an Enterprise Task Management system comes down to a few critical success factors. 

• Ease of Use & Implementation – Sophisticated workflow tools can provide great automation to operations. However, these tools are highly complex and take many months to implement. They often require very technical resources to set up and code solutions. Task management tools offer a simple, intuitive setup that results in implementing a solution in days or weeks, allowing users to see results quickly. 
• Super Users Drive Adoption – Business users can quickly learn how to set up their projects in a Task Management tool, becoming early adopters who share their successes with other groups. Users have set up issue-tracking projects that have quickly spread to several other departments when they share their success stories. 
• Cross-Departmental Collaboration – One client was struggling with the coordination of onboarding employees between their HR and IT departments. The HR team leveraged the Task Management tool to share the new hire process with the IT team. The IT team created its project, which tracked each detailed step of setting up a new employee, including communications with external parties. The new process resulted in a streamlined process where every new employee gets what they need to succeed, resulting in a great first impression of a process often filled with issues at many other firms.
• White-Glove Support – Even if a system is simple to implement, it does not mean every user can handle it independently. Our firm focuses on providing users with all the support they require, including helping them to model their project if desired and providing them with helpful best practice approaches to everyday task management items. When a client has a question about how to do something in the system or something is not working the way they expect, we respond immediately, ensuring they maintain their enthusiasm for the system. Eventually, the users become self-sufficient, but early on, we make sure they have a large degree of handle holding and support.  

The Task Management Tool Marketplace and Deciding What Tool is Right for Your Firm

Different types of task management software tools are available in the marketplace. While some are free and relatively simple, others need to be bought and can be deployed firmwide. We have found that the best Task Management tools provide these core capabilities:

Outside of the key benefits from our extensive work in this area, we have found that there are three main benefits of using task management software for a PE firm: 

Greater Transparency:  

Given that PE firms receive information from various sources – third-party vendors, market data providers, disparate internal systems, and ad-hoc data dumps – it is essential to translate all the relevant information into clearly defined workflows in a task management system. The structured workflow enhances operational efficiencies and provides greater transparency, which is especially important when multiple tasks require inter-departmental cooperation, e.g., when a deal closes, in addition to the Deal Execution team, Tax, Legal, Valuation, and Cash Management teams, etc., need to be notified. Different teams can track their combined workflow and easily compare each other’s progress in the task management system.   

Task management systems can also accommodate the underlying dynamics of a workflow by providing capabilities such as approval tasks, dependencies, etc. For example, if the post-deal closing workflow cannot be started until a deal is closed, the workflow can be structured for the post-closing workflow to be triggered only after a deal is closed. Similarly, approval tasks can be created so that unless a task has been approved, the user cannot progress to the following task. Typically, these are ‘soft blocks’ that can be overridden but are crucial in preserving the workflow structure.  

Greater Integration:  

Private Equity firms use multiple tools to track their operations. For example, many PE firms track the Deal from inception to its funding in Salesforce or other CRM systems.  

Most of the clients we have implemented task management systems used to track this info in their email systems which could have been more efficient and decentralized.  After our implementation, the task management tools connect with different software, such as Salesforce, to ensure the Deal information flows automatically into a central place where all deals and statuses are tracked.  When a Deal is funded, it flows into the task management system in a pre-defined workflow and alerts the relevant teams to complete the assigned tasks.  

Where email can come in handy is to notify a person when they have something important to take care of in the task management system. Task management systems provide more intelligent connectivity with email communications. Through their built-in integrations with Outlook, Gmail, etc., emails can provide detailed information from the task management system and link the user directly to the task they must act upon.  

Some PE teams, like Investor Relations, constantly receive emails from investors and prospects. Many task management tools allow emails to be forwarded to a specific project. They can intelligently scrape critical information from the email to automatically create a task for the IR team to act upon. By providing the ability to translate emails directly into tasks, the task management systems significantly reduce the manual effort required to distill the information into actionable items and assign it to individuals as needed. 

Task management tools can also integrate with file-sharing software such as SharePoint Online. Private equity internal operations rely heavily on spreadsheets housed in a central location, e.g., SharePoint. Task management software can integrate with SharePoint, allowing users to attach their files, located in SharePoint, to the workflow as needed. Users can easily be redirected to the SharePoint file through the task management software whenever they need to access the files while completing their tasks. Task management tools can maintain the same privacy rights as SharePoint, thus protecting the security of sensitive documents. 

Greater Reporting:  

Practical task management tools report essential metrics in real-time, allowing users to draw insights about any workflow’s progress. For example, a task management system can produce graphics and visualizations on multiple metrics, such as the number of tasks completed, the number of tasks assigned to a specific user, etc. This allows an executive to quickly see projects or processes in trouble or critical staff members whose workload is too heavy. 

Teams can use these reports to easily track the overall project’s progress and gauge individual members’ performance. For example, through sorting and filtering capabilities, the task management systems allow the users to filter the tasks by an assignee and check if they have completed them on time. Additionally, if a task remains incomplete beyond the due date, it will be highlighted, and the assignee will be notified accordingly. 

Moreover, these reports can easily be exported from the system. Flexible reporting options allow users to customize the reports according to their needs. This provides a quick and effective way to fully understand the workflow’s progress and ensure that delays can be identified promptly.  

Conclusion

Private Equity firms have complex internal operations and continue to rely too heavily on spreadsheets, email, and disparate application software to track their internal operations. These methods could be more inefficient and error-prone, and valuable energy and time are often spent searching for the data to verify its accuracy.  

Adopting a task management system can streamline the workflows across multiple teams and provide greater visibility of each team’s performance. Centralizing all tasks in one system makes it easy for line-level staff or senior executives to get the information they require quickly.  Greater transparency ensures that any bottlenecks can be easily identified and addressed, strengthening organizational transparency and efficiency.  

Whether you are implementing Workday for the first time or are an existing Workday user, proper support is needed to ensure your Workday experience is a success. To realize the system’s full potential and adequately support your business users, Workday must be supported by resources capable of taking on many tasks. These tasks can vary from answering how-to questions, troubleshooting issues, administering recurring events, updating calendar/schedule periods, liaising with Workday, and analyzing/deploying Workday release features.

When building your support team or enhancing it, it is essential to look for the following key characteristics. These characteristics are attributes of individuals who know Workday in and out and how the industry operates. These attributes will result in a support team that can efficiently handle any Workday request.

1. Resources with Industry Experience – Support personnel with experience in the industry are more efficient than newer resources without the requisite background. In addition, these resources can understand and diagnose issues quickly and accurately as they have been through similar situations before.
2. Less Specialization – Resources knowledgeable in multiple Workday modules provide more comprehensive solutions to issues. In addition, cross-module expertise enables these resources to know what components are related, how they impact each other, and what is part of any total solution.
3. Documentation Skills – Resources that know how to create well-written documentation provide value beyond configuring Workday. The documentation they produce will be invaluable to retaining institutional and contextual knowledge, mitigate against staff turnover, and provide a knowledge base for others to leverage.

Resources with Industry Experience

It is important not to fixate only on what resources know in Workday. Knowing the ins and outs of the industry is just as valuable. This knowledge is gained only through experience and provides a perspective on how things are supposed to work regardless of the kind of system.

For example, it is quite common for terminating employees at Asset Managers to be subject to a Garden Leave policy where the terminated worker is essentially paid not to work for a set amount of time after their termination. Workday does not come pre-configured with the means to put someone on Garden Leave; it will be up to your firm to configure this. Resources with experience administering and using Garden Leaves will know how to configure it properly. In Workday, the easy part is setting up the Garden Leave itself so that the terminations could go on leave and not terminate until the end of their Leave. However, there are additional considerations to review regarding whether Garden Leave terminations should be included in active headcount, where they should sit in your organization, or whether they should be visible to employees outside of HR. Support resources knowledgeable about Garden Leaves would know how to configure Workday optimally, focusing on the pitfalls to look out for and specific reporting requirements.

This is just one specific example; however, with so many moving pieces for a feature commonly used by Asset Managers, it is critical to vet resources on their knowledge of Workday and how they have applied Workday to meet HR policies at other firms in the same industry.

Less Specialization

Having less specialization in a specific Workday component may seem counterintuitive, but in our experience, it is quite the opposite. Sure, a specialist in a particular Workday module can expertly configure its module. However, this specialization comes at a cost where they cannot configure other modules or realize the more significant impact a request may have on other areas of Workday.

As a result, a specialist may not be able to implement a comprehensive solution. Or, their lack of knowledge of other Workday components would introduce complexities when handoff and coordination are required between multiple resources.

For example, in Workday Financials, you can set up a Punchout where Workday integrates with a vendor allowing you to purchase items (like office supplies or computer hardware) directly from the vendor, and the order information would flow directly into Financials. Setting this up would involve creating a Purchase Order, matching the invoice, capitalizing the asset (if applicable), and setting up a depreciation schedule. Again, a resource that was knowledgeable in multiple Workday components would be able to advise you on what to watch out for and the best path to implement the solution.

Documentation Skills

The most overlooked attribute when evaluating Workday resources is the mindset and ability to document everything and do it well. Documentation is critical as resolving Workday issues is often an involved process involving researching the subject, implementing the solution, and testing multiple scenarios. Furthermore, many types of problems and projects repeat themselves (i.e., an employee thinks their Time Off Balance is incorrect, Performance Cycles happen twice a year, annual Open Enrollment, and new time off plans). Documentation can prevent having to research and resolve the same issues more than once.

Proper and well-written documentation will preserve the work done, allowing you to retain institutional knowledge, lessen the impact of any resource turnover, and enable work to be done more efficiently. The team will spend less time re-examining common issues, attempting to understand past decisions, and more time resolving the actual problem.

Retaining knowledge of your existing setup is particularly relevant across the alternative investment client base, where firms often devise complex allocation rules to determine the true profitability of each business line.   These rules result in a ‘fully-loaded’ P&L by business line and can be used in some cases to determine the compensation of portfolio managers, traders, or other essential employees associated with the business. In some cases, firms will want access to this P&L but not have it truly posted in the general ledger and instead use it for reporting purposes. This necessitates customized reporting that may exclude or include these allocations depending upon the view of the person running the report. When troubleshooting or modifying these reports, it may take a resource that is unfamiliar with the setup much longer and may lead them to recommend modifications that are not appropriate. It may also require lengthy explanations from the business that is not the best use of time and could otherwise be avoided.  

Conclusion

Successfully supporting Workday is not easy, as there are many types of users to deal with and a wide array of issues to resolve. Therefore, selecting the proper staff to support Workday is in your best interest. Your support personnel must be capable of working with multiple Workday components, documenting solutions and decisions well, and having knowledge of the business to create solutions that fit within the industry. By recognizing and evaluating resources against these critical traits, you will be well-positioned to field the right Workday support team for your organization.

FinServ’s long history servicing the world’s top Alternative Asset Managers, combined with our deep Workday expertise, make us a natural option to help you find a world-class Workday support team.

Managing your IT infrastructure touches every team member and can create significant issues if not handled effectively. From extensive downtime to user frustration having an IT team that does not act as a business partner can hurt your whole fund.
FinServ completed an IT MSP Vendor Selection for one of our Private Equity Fund clients experiencing these exact issues. When the head of the fund could not access his systems during the pandemic, and their service provider had let the problem sit for over 24 hours, the fund decided a change had to be made.
The client was already aware of FinServ’s Vendor Selection methodology, as a few months earlier, we helped them select a new Third-Party Fund Administrator.

FinServ’s Vendor Selection methodology ensures that our clients select the right service provider for their unique requirements. Our comprehensive approach includes three stages of selection.

Phase 1 – Initiate

FinServ works with our client to inventory/collect all essential documentation and support for the new vendor culminating in a detailed set of user requirements. FinServ leverages our functions of an IT MSP to reconcile all possible functions to ensure all possible services are covered. Getting from a long list of vendors to a shortlist based on a detailed Request for Information (“RFI”).

Phase 2 – Assess

At the core of our selection approach, we use a 35-Page RFP including over 320 detailed questions. This level of detail ensures that the vendor provides the services and support in a way that meets each client’s requirements. Every client has their own way of doing business, and this approach ensures that the vendor that best fits that model is selected. The key to this stage is FinServ’s team with unparalleled attention to detail combs through the provider’s documentation and answers. It creates a qualitative and quantitative scoring that investors and auditors call world-class.

Phase 3 – Recommend

In the final stage of our selection process, we use scripted demos, which force each vendor to show, not just tell us, how they address the client’s most complex challenges. It is in this step that the right vendor rises to the top. Most salespeople hate this step because they know that often they want to stretch the truth about their systems. The right vendor can show how it is done to seal the win. In our final step, we conduct comprehensive reference checks that often uncover issues that may not disqualify a vendor but help the client with crucial advice as they move forward with the winner. The final step is a recommendation deck that summarizes all the detailed work, including the cost analysis across the finalist vendors supporting the client’s final selection. Many clients have used this document to show potential investors the quality of diligence in selecting a key service provider.

Beyond the Methodology

The process is key to making the right choice, but more important is ensuring that you focus on the essential areas these service providers offer. Technology is constantly evolving, be sure there is a focus on what is needed today and in the near term to meet your firm goals and requirements.

FinServ makes it our business to always stay on top of the latest requirements from regulatory agencies like the SEC and the latest technologies that the best providers are using.

Your IT Managed Service Provider (“MSP”) typically handles 2 to 3 of the most critical aspects of your business:

1) Cyber-Security & Risk Management

2) Monitoring & Management of IT Infrastructure

And for funds that have chosen not to keep IT resources in-house.

3) Service Desk / Desktop Support for Users / Company

1) Cyber-Security & Risk Management

With the war in Ukraine and the increased likelihood of focused cyber-attacks, there has never been a more critical time for a financial institution to ensure that they have the best possible risk management and cyber security coverage possible.
The offerings from the best IT MSPs have changed drastically over the past few years as the technology for cyber security and risk management has been forced to evolve as quickly as the sophistication of attacks.

The Not So Obvious Requirements Matter Most
One of the nuanced aspects of these services is less about your direct protection and more about how communications about potential IT security issues are raised. Our clients desire to limit the noise created by non-critical communications, so only the most critical issues are escalated for review. Some vendors have more advanced issue monitoring and alert systems that use rules and triggers to raise only the most important messages to clients, limiting “boy who cried wolf” scenarios.
The best vendors also proactively provide webinars and training for your employees to stay on top of the latest attack approaches. A knowledgeable team is your best defense against constantly evolving and changing cyber threats.

2) Monitoring & Management of IT Infrastructure

Has your network ever gone down, leaving you unable to work? Have any of your remote employees ever lost access to your network? Has a crucial executive of your firm ever been frustrated by not getting the IT support they need?
If the answer to those questions was yes, you probably don’t have the right service provider with the proper setup and response management systems. The best IT MSPs have formulated approaches that ensure redundancy and backup of essential systems, so you never have downtime during regular business hours. Similarly, they have all created world-class service systems that support intelligent routing of critical issues with complete status transparency. Essential issues are solved in minutes, not hours or days. When they take longer, your support staff can see real-time updates on 1) who is working on the issue, 2) when it will be resolved, and 3) all the latest activity and communications to the key executive.

3) Service Desk / Desktop Support for Users / Company

If a key executive’s camera is suddenly not working and they have a full day of Zoom or Teams calls ahead, not having someone come to their desk immediately to fix the issue can be a significant problem.
Alternative asset management firms often choose not to hire a CTO or desktop support staff. With predominantly SaaS-based applications, the need for in-house physical support has been dramatically reduced. Many smaller funds prefer to rely on an outsourced IT support person along with a part-time Virtual CTOs (“vCTOs”) to focus on complex technology strategy. Separately, while remote desktop support can work for many issues, in-person physical support is still something many funds require. While many IT MSP Vendors have moved away from offering this service, it is still an essential requirement for many funds.

If you are one of these funds, FinServ has you covered. We know which IT MSPs truly champion this type of support and which vendors only give it lip service. Additionally, If you are unhappy with any existing onsite IT support you are receiving today, we can help you move to a vendor that will cover all of your needs.

Conclusion

The IT MSP Vendor space is filled with many sub-par providers that cannot cover the mission-critical services that alternative asset managers require. In a world where one mistake could cost your firm its reputation or paralyze your operations, it seems crazy to leave this essential operational risk under-serviced and exposed.
There is no one-size-fits-all vendor. Many of the best IT MSPs have focused their services in certain areas, so choosing the right partner that fits your firm’s unique requirements is essential. FinServ’s knowledge of the marketplace and our rigorous selection methodology ensure you get the provider and services your fund requires.

To learn more about FinServ Consulting’s services: info@finservconsulting.com or (646) 603-3799.

Undergoing technological change or implementing a new system is not something to be taken lightly in ordinary market environments, much less during a time of extreme or abnormal market volatility. If your fund or organization is planning to implement a new OMS or replace a legacy OMS, there are several things you should consider.

From a business and investment standpoint, there are the usual key considerations, including: the need for integrated OMS/EMS functionality, whether ease of use important, ability to customize workflows and if there is a desire for extensive client/marketplace connectivity. From an operational perspective, one must also consider other non-functional items like data migration (and how easy it is to implement), the software support model, modularity and future expandability.

​The aforementioned list only touches the surface; the overarching themes involve automation, workflows, analytics and decision-support tools. In fact, in a recent Refinitiv/Greenwich Associates paper, traders ranked an EMS as the most impactful technology in the short-term.

OMS vs EMS

In general, hedge funds treat the Portfolio Manager (PM) and Trader workflows as a single unit, whereas traditional asset managers may have additional bifurcation between roles and responsibilities. At a hedge fund where the PM sends orders via email/chat/voice to a trader to execute, they may want a single, integrated OEMS. On the other hand, an asset manager often has multiple PMs who route orders to a centralized trading desk. In this case, the institution may want a solution with specific standalone OMS and EMS functionality, in order to access best-of-breed functionality.

The trend in the marketplace for a while has been OMS vendors integrating additional trading functionality by buying or building EMS solutions. This results in the ability to capture and allocate client orders while also capturing execution details to help the firms comply with regulatory requirements. Additionally, this allows them to market themselves as an all-in-one solution and would insulate the client from having to integrate yet another vendor into their technology stack.

Source: Charles River Development

Ease of Use

Being able to get your operations, back office and front office users onboarded and using the software as quickly as possible can be a heady concern for most clients. In theory, this sounds simple, but many legacy OMS were designed with a single asset class in mind. If your client is now multi-asset, multi-strategy and trading a variety of instruments in volume, it’s even more imperative that a system be easy to use and operate as one cohesive platform.

A modern interface with intuitive workflows can be a competitive advantage especially if the fund’s current OMS platform is antiquated and requires, in a worst case scenario, dual entry or swivel-chairing in order to execute and fill an order. (Swivel chairing involves a PM creating orders/allocations in an OMS and then sending them over to trader for execution in an EMS).

Ease of Customization

A vendor’s product team always has to find the right balance of customization and the notion of a standard offering for the client. However, in this day and age where customizability is king, most vendors are client-driven and willing to bend over backwards for their clients. Enfusion Systems, whose product features weekly upgrades, has marketed their product as being easily customized. In a recent implementation with an asset manager, Enfusion agreed on development of specific functionalities within their platform that would position them well for the changing OEMS marketplace. The client agreed on an OMS implementation, while also using Enfusion’s Services team for reconciliations (the client still kept some functionality in-house, like collateral management).

Client/Marketplace Connectivity

Most multi-strategy funds that trade a wide breadth of products across different asset classes and venues will always be excited at the prospect of having a vendor whose product comes pre-packaged with existing API connectivity to brokers, venues and marketplaces. Many clients have a baseline expectation of connectivity with a full suite of partners across the spectrum of asset classes. If this is not currently in the vendor’s repertoire, the expectation is that connecting to new trading venues and brokers would be trivial.

Data Migration

One of the most underestimated Issues that can be the source of delays for most implementations is data migration. What seems like a simple exercise to port accounting/trading data from the client’s old system to the new system can lay bare a client’s unreconciled data and inconsistencies between trading data and official books and records. Having clean, reconciled source data from the client that can be matched to the client’s custodian or fund administrator sounds simple. In practice, many things can go wrong and be a source of delays. Finding a vendor who has experience successfully migrating trade data, for funds that are similar to their current structure, in a timely manner is the holy grail.

Our Implementation Project with Enfusion and an Asset Manager

FinServ is currently engaged with an institutional asset manager on the implementation of Enfusion’s comprehensive front-to-back trading software product. The asset manager is looking to implement a new front-to-back office system for one of their businesses. Because their current portfolio management system is a legacy product, the product features were outdated and users found the workflows to be inefficient. By implementing a new portfolio and order management system, they would be able to control service levels and more importantly, they would be able to custom develop functionality that match their growing business needs.

After an extensive vendor selection process, the asset manager chose Enfusion Systems. Enfusion was able to make their choice easy due to their cloud-based solution, which provides integrated order and execution management as well as middle office and IBOR services. Although not the focus of this article, the asset manager was also looking to outsource part of their back office to Enfusion’s Services team. Using one vendor for both OMS and back office was one of the key drivers behind their decision. In addition, having a single data model also provided a golden copy for data for all users across all functions. Since the asset manager’s business model involved trading a diverse set of product types and made use of heavy derivatives, Enfusion’s ability to handle multiple asset classes also made sense.

Considerations

Because implementing a new OMS was such a large effort, the timelines for launching and migrating an initial account and eventually the entire business spanned much longer than a year. A decision was made to have a phased approach, where specific sets of strategies and funds would be moved to the new platform in stages.

In order to alleviate some concern that the execution tools, order management workflows and trade compliance functionality would not be replicated completely (due to extensive in-house custom enhancements over the years), Enfusion worked closely with the client to address these items.

From the client’s standpoint, adding a new system would also add additional complexity – additional integration points, extra feeds into and out of their books and records system, the necessity to have Trading operate out of multiple platforms simultaneously, a bifurcation of the client’s Operations team to handle both sets of systems and lastly, having PMs manage portfolios and strategies across multiple systems during the phased implementation.

“Enfusion and FinServ worked side-by-side during this project – we ran implementations, gathered clients’ requirements and dived deep into the use cases. Both parties were truly collaborative and this enabled accountability with the client. FinServ has tremendous project management experience and it was great partnering with them.”

– Brad Flax, VP of Business Development at Enfusion

Summary

If you are interested in learning more about our current and past Enfusion implementations, please reach out to FinServ. Throughout our 15 years of existence, we have proven that our deep industry knowledge combined with our project management and overall best practice methodologies can be an asset to your organization. To further continue the conversation or to discuss more of FinServ’s capabilities, please contact FinServ at info@finservconsulting.com or give us a call at (646) 603-3799.

An HCM solution is an integrated system that automates HR functions combined with finance, planning, and analytics and allows for employee self-service capabilities, thereby reducing labor costs, optimizing business processes, and increasing efficiency. Companies that transition from manual processes and disparate legacy systems to modern, cohesive digital workforce management technologies can realize up to 15-25% cost savings related to HR and IT spend.

Most current HCM solutions are offered as a cloud-based, SaaS delivery model and include modules for payroll, HR, time and labor management, and recruitment. This type of solution does not require an expensive hardware investment and constantly updates software to the latest version while maintaining secure backups. These systems are monitored at all times and provide the utmost reliability. An added plus for asset managers is that the solutions can be customized to suit the size of any company and grow as the organization grows.

At FinServ Consulting, we have experience working with firms of various sizes in the alternative asset management industry to select, implement, and/or upgrade their HCM systems. While there are numerous benefits of having one comprehensive, integrated HCM, there are other options available on the market such as lite solutions that meet basic needs without all the added features that may not be necessary for some firms, as well as point solutions that cater to the industry’s unique needs, like complicated compensation structures. FinServ can help assess your company’s specific requirements to identify what to be aware of in terms of missing features, implementation issues, and cost-benefit analysis of different HCM options.

Benefits of a Consolidated HCM

Attract and Grow Talent

Recruiting top talent and keeping them engaged is no longer just HR’s responsibility—talent objectives can have a significant financial impact on growing a financial services business. Implementing a new HCM system can help enhance performance management processes to eliminate bureaucracy and encourage meaningful conversations between managers and employees focused on performance improvement. In addition, better compensation data and visibility of top talent allow managers to make more well-informed decisions regarding performance and rewards.

Some clients in the alternative asset management space that FinServ has previously worked with used manual spreadsheets to manage staff performance, as well as recruiting and other functions in some cases. However, by opting for a consolidated HCM system, these organizations were able to use more sophisticated workflows to provide employees with more meaningful feedback. Also, they could track and monitor operational outcomes and staff development across the company to ensure a payback from their HCM investment.

Make Better Informed Decisions

Asset management firms in the current environment face increasing regulatory scrutiny, such as GDPR, AIFMD, and Form PF, and constantly evolving standards. In order to meet the new generation of demands, these companies need to make well-informed investment decisions with visibility into all business lines. However, this is a difficult task when the data required to deliver these insights is housed in disparate legacy systems with varying formats and level of detail. This is where having consolidated HCM comes in—a single system for finance, HR, planning, and analytics can offer the necessary foundation to gain better insights, save time on data aggregation, and proactively solve business problems. A digital solution of this type can help improve business margins, provide competitive differentiation, attract and retain customers, and identify lucrative areas for growth.

Harness the Power of Modern Data

Today’s financial companies have an unprecedented amount of valuable data across their organization. However, many are still not able to access this data due to isolated, unorganized, and inaccurate legacy systems. The data warehouses that are typically accessed by business intelligence tools to create reports or perform financial analyses hold data that was accurate at the time it was loaded and refreshed from legacy systems, resulting in a high likelihood that it is out-of-date and unreliable. As a result, financial services firms often turn to add-on custom software solutions to try and achieve real-time data extraction, but these products often produce further challenges because they require continuous maintenance to keep up with the changing needs of the business.

Implementing a contemporary, consolidated HCM system allows firms nimble access to the real-time data that is necessary for constantly changing business needs. These solutions include technologies, such as cloud computing, open APIs, artificial intelligence, and machine learning, that make insights transparent and accessible across lines of business.

Build Organizational Agility

Being agile is key to an asset manager’s long-term success and there are several factors at play in building organizational agility:

• Adaptable: A flexible technology foundation is essential to be able to change organizational structures and processes in response to regularly shifting business needs.
• Skilled: Financial services firms, among others, face a widening skill gap and must find ways to upskill their workforce.
• Empowered: In order to perform at the highest potential to meet evolving consumer expectations and drive success, employees need full access to data to make business decisions.
• In Control: The need for measurement and control goes hand in hand with agility and speed. Asset managers must measure more relevant KPIs to learn from what works and what doesn’t when it comes to new digital revenue streams.

There are common obstacles that firms must overcome to meet the guidelines above, including inflexible legacy technologies, bureaucratic organizational culture, and a lack of relevant employee skills. By using a comprehensive HCM solution to add intelligence to business tasks, financial firms can move past these challenges and employ integrated, real-time planning in order to build organizational agility and realize their digital growth aspirations.

Choose the Right Solution

As mentioned previously, there are many HCM offerings available on the market and it is important to select the right one to meet your firm’s unique needs. There are several factors to consider, such as the needs and priorities of the business, size of the firm, and desired metrics and reporting abilities. FinServ Consulting has experience working with asset management firms to identify and implement a suitable HCM solution. We can help you make the right decision and take full advantage of the capabilities and rewards that the new solution will provide.

Summary

If you are interested in establishing or improving your firm’s HCM platform, FinServ Consulting is the right partner to help you reach your firm’s strategic objectives.  Throughout our 15 years of existence, we have proven that our deep industry knowledge combined with our project management and overall best practice methodologies can be an asset to your organization. To further continue the conversation or to discuss more of FinServ’s capabilities, please contact us at info@finservconsulting.com or give us a call at (646) 603-3799.